00 / Operations & growth · SEO
For us, search engine optimization starts in the source code. We build websites Google can read without a detour: prerendered HTML, short load times, structured data, one page per topic. After launch we go through Search Console with you and build the pages that are still missing. We don’t promise you a spot on Google.
Intro call €0We usually reply the same business day
01 / During the build
Page layout, titles, descriptions, load time and structured data are what we call the basic SEO structure. It comes with the website. Our client sites show what that looks like in the source code.
The pages of Dein Gutachter NRW are generated ahead of time as finished HTML, with reviews and structured data already in place. Search engines and AI search tools read everything without running a script first.
Dein Gutachter NRW case study ↗At Praxis Kolibri, extra code only loads where you fill something in, like the appointment request. The Google map loads only once someone clicks on it. Google measures how fast a page loads and responds under the name Core Web Vitals.
View Praxis Kolibri ↗The page says in machine-readable form who you are, where you are and what you offer. At Dein Gutachter NRW that includes the appraiser’s certificates, at Mert Caliskan his seven profiles, from Wikipedia to YouTube. On Google, his site sits next to Wikipedia and BoxRec.
View Mert Caliskan ↗Every service, every town and every common question gets its own address, its own title and its own heading. A page that explains everything at once doesn’t really fit any search.
How we build websites ↗02 / Client projects
We don’t give visitor numbers here. What you read here is in the case studies, and you can see most of it on the sites themselves.
Client project · Vehicle appraisal
Dein Gutachter NRW · Lead gen / local SEO
Website for a vehicle appraisal office in Duisburg: guides with sources, pages for the towns nearby, Google reviews without a third-party script.
We built the first site in 2025 and the new one in 2026, at our own expense.
Result Town pages and four guides with 17 legal sources in total. Before consent, the site loads nothing from third-party servers.
Client project · Auto service
Dein Autoglas NRW · Local service business / lead gen
Website for an auto glass business in Duisburg: five languages, inquiries by form, phone or WhatsApp.
Result Every page in German, English, Turkish, Arabic and Russian. Search engines find each language under its own address.
Client project · Therapy practice
Praxiskolibri · Practice website
Website for a speech and occupational therapy practice in Duisburg: a four-step appointment request instead of online booking, a careers page, photos of the actual rooms.
Result Prebuilt pages, the Google map only on click. The photos show the practice’s own rooms, there are no stock images.
03 / After launch
Ongoing SEO work, which others call an SEO retainer, is part of operations & growth for us, next to hosting, maintenance and Google Ads.
We look at what people searched for when they saw your site, and build what’s missing from that.
We check which searches your pages show up for but rarely get clicked, and which pages Google hasn’t indexed. That turns into a list: rewrite a title, extend a page, add a new one.
Operations & growth ↗A town page is worth it when you have something of your own to say about the place. For Dein Gutachter NRW that’s the distance to the inspection hall, the highway interchanges in between and the responsible vehicle registration office.
Websites for vehicle appraisers ↗The question is at the top, the answer in the first sentence, and every statement has its source. That’s how the four guides of Dein Gutachter NRW are built, for the questions people ask after an accident that wasn’t their fault.
The guides in the case study ↗If your customers speak several languages, each language gets a complete version with its own addresses. Dein Autoglas NRW works like that in five languages, with Arabic running right to left.
View Dein Autoglas NRW ↗04 / What we commit to
Google decides which page comes first, and the order changes. We commit to what is in our hands: fixed errors, new pages and a list from Search Console of what comes next.
What Google says about it ↗(opens another website)Search Console and your Google Business Profile run on your accounts. We get access, you keep everything, even after we stop working for you.
It takes time until Google finds and indexes a new page. Ads run as soon as they’re approved. At Dein Gutachter NRW, both the website and the ads come from us.
Google Ads & tracking ↗05 / What it costs
The basic structure is part of the website and included in its hours. What a new website with this basic structure costs, the calculator on the contact page shows you: a cost estimate in four questions.
The ongoing work after launch is a separate package, because it isn’t a one-time job. What goes into it, we settle in the intro call.
What it’s about, how big, how demanding, how urgent. No obligation and no contact details. If you send an inquiry afterwards, you don’t type anything twice.
Get a cost estimateEvery payment comes after a sign-off. You can step out between any two milestones.
06 / How it works
Before we change anything, we look at what Google already knows about your site.
You give us access to your Search Console. We read which pages Google knows, which searches they show up for and where errors are reported. We also measure the load time on a phone.
For every service, every town and every common question we check whether there is a page. What’s missing or duplicated goes on a list, sorted by search terms (keywords) and effort.
What affects every page we fix first: heavy images, missing titles, wrong redirects, content that only appears in the browser.
Then come the new pages, one after the other. Each answers one search and links to the pages next to it by topic.
After a few weeks we look in Search Console to see whether Google has indexed the new pages and which searches they show up for. That becomes the next list.
07 / Questions
08 / More
The intro call costs nothing, and neither does the cost estimate after it. If what you need can be bought off the shelf, we tell you its name and send no invoice.
Start a projectWe usually reply the same business day