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WorkDein Gutachter NRW

Client project · Vehicle appraisals · 2025 and 2026

We rebuilt the 2025 site at our own expense.

We built the first website for Dein Gutachter NRW in 2025. In 2026 we rebuilt it from scratch, with everything we had learned since.

Visit dein-gutachter.nrw ↗ Start a project
  • ClientBurak Burma, vehicle appraiser with an inspection hall in Duisburg
  • Timeframefirst site 2025, relaunch 2026
  • ServiceWebsites & brand presence
Home page of dein-gutachter.nrw: on the left “Du hattest einen Unfall?” (had an accident?) with buttons to call and to send photos via WhatsApp, on the right an appraiser photographing a car with a camera and reflector.

Starting point

The new site was meant to say something specific about each town and show which ad brought in an inquiry.

The appraisal firm works out of its inspection hall in Duisburg and drives to customers all over NRW.

What we built

  1. Town pages with facts about the town.

    Each town page says how far the inspection hall is by road, which highway interchanges lie in between and which vehicle registration office is responsible. Drive times in minutes aren’t listed, because they read like a promise.

  2. Guides with sources.

    Four guide pages answer the questions people ask after an accident that wasn’t their fault. Every statement has its legal source, 17 in total. The question is at the top, the answer in the first sentence.

  3. Certificates and reviews, machine-readable.

    The appraiser’s certificates are in the page in machine-readable form, along with a file for AI search. The Google reviews are fetched when the site is built and sit in the text as fixed content, with no third-party widget.

  4. Measuring what ads bring in.

    If the visitor has given consent, the inquiry email says which campaign they came from. The site then also reports the inquiry back to Google Ads and to the ads in ChatGPT. That way the client sees which ad brought in an inquiry.

Duisburg town page: photo of the inner harbor, next to it “Duisburg ist unsere eigene Stadt” (Duisburg is our own city) with the city’s highway interchanges and bridges.
Section of the Duisburg town page with the city’s highway interchanges and Rhine bridges.

Posts for Instagram

We handed the workflow for his Instagram posts over to the client. He now posts himself and coordinates with us.

For a while we created an Instagram post for the client every two days. We built a dedicated tool for it. It knows two formats: “Ask an appraiser” with a question and answer, and the damage analysis of photos of a damaged car.

An AI suggests text and markings, and a person checks everything before export. License plates are blacked out. Only once every photo has been checked for a visible license plate can the post be exported.

Result

Before consent, the new site loads nothing from third-party servers.

The new site runs on dein-gutachter.nrw. It serves fonts and Google reviews itself. We checked all 26 pages for accessibility against WCAG 2.2 AA and fixed every finding.

Dein Autoglas NRW is at the same location, and we built its website too.

“Since our website, ads and advice all come from Zeasy Software, our revenue has gone up.”

Burak Burma, Vehicle appraiser, Dein Gutachter NRW

Tech

The pages are generated ahead of time as finished HTML, with reviews and structured data already in place. Search engines and AI search read them without having to run scripts first.

  • Own site generator
  • PHP
  • ALTCHA
  • Own mail server
  • schema.org

In a similar spot?

You’ll find websites for local businesses under Websites & brand presence and on Web design Duisburg. We build workflows for posts and ad tracking under AI, automation & modern development.

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