00 / Google Ads · Conversion tracking
We set up your Google Ads campaigns, run them and set up the tracking. A submitted form or a tap on your phone number counts as an inquiry, and you see which campaign it came from. The Google tag only loads once the visitor has given consent.
Intro call €0We usually reply the same business day
01 / What we do
With Google Ads you pay for the click. Whether it turns into an inquiry depends on the page the ad points to. The only way to see that is tracking.
We take care of all three: the campaign, the tracking and the page behind it.
Want someone to set up Google Ads for you? Then we first go through what your customers search for when they need you. That becomes campaigns with their own search terms and ad copy. Each one points to the page that fits its search term.
We read the search queries your ads were clicked for. Terms that cost clicks and never bring an inquiry get excluded. What counts is tracked inquiries, not the number of clicks.
Operations & growth ↗We set up the conversions: the submitted form and the tap on your phone number. Google Ads gets the inquiry reported back, and the inquiry email says which campaign it came from.
What we track ↓We build the landing page your ad points to ourselves. When a campaign changes, we adjust the page at the same time.
Web design ↗02 / Client project
Burak Burma is a vehicle appraiser with an inspection hall in Duisburg. His website, ads and consulting come from us.
His new site was meant to show which ad brought in an inquiry. If the visitor has given consent, it reports the inquiry back to Google Ads and to the ads in ChatGPT.
Client project · Vehicle appraisal
Dein Gutachter NRW · Lead gen / local SEO
Website for a vehicle appraisal office in Duisburg: guides with sources, pages for the towns nearby, Google reviews without a third-party script.
We built the first site in 2025 and the new one in 2026, at our own expense.
Result Before consent, the site loads nothing from third-party servers. After consent, the campaign is in the inquiry email.
Since our website, ads and advice all come from Zeasy Software, our revenue has gone up.
03 / What we track
A number in Google Ads is only as good as what counts as an inquiry. We tell you up front what each number means.
It counts once the form is submitted, not when the page opens. The campaign then also shows up in the email you receive.
What counts is the tap on your number. Whether a conversation followed, the tracking can’t see. That’s why we count calls separately from the form.
If a visitor declines, their inquiry still arrives, just without the campaign. So Google Ads counts fewer inquiries than land in your inbox.
At Dein Gutachter NRW the same inquiry goes to Google Ads and to the ads in ChatGPT. One measurement on the site, two recipients, both only after consent.
Dein Gutachter NRW case study ↗04 / Consent
The Google tag sets cookies and sends data to Google. That’s why on the sites we build it only loads after consent.
Before consent, the Dein Gutachter NRW site loads nothing from third-party servers. It serves fonts and Google reviews itself.
On zeasy.software the cookie banner only appears when a service needs consent. Without such a service, the site doesn’t ask.
Privacy policy ↗Every service that loads only after consent gets its own section there: what it’s for, on what legal basis and how you withdraw consent.
05 / What it costs
We bill setting up campaigns, tracking and the landing page by the hour. The calculator on the contact page gives you a cost estimate for the landing page in four questions, and the one for campaigns and tracking you get from us in the intro call.
Ongoing management is a separate package, because it isn’t a one-off job. What it covers for you and what it costs, we work out in the intro call. Google’s click costs come on top.
What it’s about, how big, how demanding, how urgent. No obligation and no contact details. If you send an inquiry afterwards, you don’t type anything twice.
Get a cost estimate06 / How it works
With us, a campaign only goes live once a test inquiry has arrived in Google Ads and in your inbox.
What do your customers search for? Which service should get more inquiries? What counts as an inquiry for you?
Create form and call conversions, put the Google tag behind consent, send a test inquiry.
Build or adjust the landing page, set up campaigns with search terms and ad copy. You see both before they go live.
Adjust search terms and ads based on tracked inquiries. You hear from us what we changed and why.
07 / Questions
08 / More
The intro call costs nothing, and neither does the cost estimate after it. If what you need can be bought off the shelf, we tell you its name and send no invoice.
Start a projectWe usually reply the same business day